AVIF vs JPEG vs WebP: Which Image Format Should You Choose in 2025?

Ready to optimize your website's images? Choose AVIF for maximum compression, WebP for broad compatibility, or JPEG for universal support. Get the free conversion tools below.

 

Choosing the right image format can dramatically impact your website's loading speed and user experience.

If you're deciding between AVIF, JPEG, and WebP for your project, here's what you need to know to make the best choice.
 

AVIF: The Future of Image Compression

AVIF delivers the smallest file sizes among all three formats, typically achieving 10% better compression than WebP and up to 50% smaller files than JPEG.

This newer format supports advanced features like higher color depths, transparency, and HDR content, making it ideal for modern web applications and mobile apps.

Best for: New projects, progressive web apps, and sites targeting modern browsers.
 

WebP: The Reliable Middle Ground

WebP offers excellent compression (20-35% smaller than JPEG) with broader browser support than AVIF.

It's supported by all major browsers since 2020, making it a safe choice for most websites while still providing significant performance benefits.

Best for: Most websites, e-commerce platforms, and projects requiring wide compatibility.
 

JPEG: The Universal Standard

JPEG remains the most universally supported format across all devices and browsers.

While it produces larger file sizes, it's your safest bet for maximum compatibility, especially when targeting older devices or browsers.

Best for: Email campaigns, legacy systems, and maximum device compatibility.

Browser Support Comparison

• AVIF: Chrome 85+, Firefox 93+, Safari 16+
• WebP: All modern browsers (95%+ support)
• JPEG: Universal support (100%)

Making Your Decision

Choose AVIF if you're building for modern browsers and want maximum performance.

Select WebP for the best balance of compression and compatibility.

Stick with JPEG when universal support is critical.
 

For Windows users

Install the AV1 Video Extension to view AVIF images in Microsoft Photos.
→ Download AV1 Video Extension

And WebP Image Extensions to view WEBP images in Microsoft Photos.
→ Download WebP Image Extensions






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Use these bulk conversion tools: AVIF to JPG, JPEG to WebP, WebP to JPEG or WebP to AVIF to optimize your image library today.